British Airways have announced they will be giving iPads to 100 members of their cabin crew to trial the new technology. If the implementation goes well they will be purchasing 1,800 iPads to give to their senior cabin crew.
BA believe the iPad will enable them to give their passengers a “truly bespoke, personalised service”. Bill Francis, British Airways’ head of inflight customer experience enthuses:
“The iPad is already allowing us to offer a more personalised onboard service, but the possibilities for future development are endless. We’re receiving great feedback from cabin crew and customers already. It allows the crew to offer the thoughtful service they want to deliver and customers are treated as valued guests.”
Cabin crew will use their iPads for pretty much everything - passenger check ins and seat allocations, customer account status and dietary requirements. Including safety manuals, timetables, and customer service updates. Passengers travlleing on the flight will be updated via 3G before departure, as opposed to the traditional method of printing a long piece of paper.
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